Measure What Matters:
The 5 Levers of Tech Marketing
Pipeline Engine
This lever evaluates how effectively you’re generating and managing leads through a structured sales pipeline and strategy to ensure a consistent flow of opportunities.
Digital Trust
Digital trust assesses the security, transparency, and reliability of your online presence and interactions for fostering long-term relationships and driving customer confidence.
Authority Content
Authority content focuses on the quality and relevance of the content you produce to establish your business as a thought leader. Does your content attract new customers?
Intelligent Nurturing
Intelligent nurturing is about delivering targeted, timely content to your leads and customers based on their behaviors and needs. Helping to move prospects through the sales funnel effectively.
Revenue Alignment
Revenue alignment measures how well your marketing, sales, and customer success teams work together to drive revenue growth to ensure all departments are working toward shared goals.